The Trailer focuses around the plot of the story having the main charcters being a massive seeling point due to the well known cast voices.The Poster is extremely character driven having the characters and their voices due to the star power playing a massive part hence having a large budget to fund this. This is because of the iconic voices and therefore being a selling point for the older target audience compared to the lego itself and action scenes being a main selling point for the primary audience of children.