The poster for the film is driven through the narrative itself; relating to the british audience and not the star power due to the cast not as well known as other films but up and coming actors.

The Trailer focuses around the plot of the story having the main charcters being a massive seeling point due to the well known cast voices.The Poster is extremely character driven having the characters and their voices due to the star power playing a massive part hence having a large budget to fund this. This is because of the iconic voices and therefore being a selling point for the older target audience compared to the lego itself and action scenes being a main selling point for the primary audience of children.