The poster for the film is driven through the narrative itself; relating to the british audience and not the star power due to the cast not as well known as other films but up and coming actors.

The Trailer focuses around the plot of the story having the main charcters being a massive seeling point due to the well known cast voices.The Poster is extremely character driven having the characters and their voices due to the star power playing a massive part hence having a large budget to fund this. This is because of the iconic voices and therefore being a selling point for the older target audience compared to the lego itself and action scenes being a main selling point for the primary audience of children.

 

Exam Revision _ Case Study

PRODUCTION
Lego Funding - Warner Brothers
Source Material -
Budget Figures - $60 Million Dollars
Nationality - American 
Main Producers - Dan Lin, Roy Lee
Director - Phil Lord, Christopher Miller
Cinematographer - Pablo Plaisted
Editor - David Burrows, Chris Mckay
Music - Mark Mothersbourgh
Screen Write -
Cast Memebers - Will Ferrell, Chris Pratt, Elizabeth Banks, Morgan Freeman

What is the film based upon?
Based on the Lego franchise and the toys from current and past childhoods.

How it has been filmed?
Animal Logic - Annimation that was made to seem stop annimation to allow the film to feel origional and a classic. When making the film CGI and speical effects was used to make the film and in different ways such as IMAX, 3D etc.

DISTRIBUTION
Company - Warner Brothers, American
Marketing Budget -
Release Pattern - America, then Britian
Examples of Marketing and Production - 3x trailer types, character posters, billboards/bus shelters, websites, banners, social media

Teaser Trailer

Trailer

Presentation

Presentation